“Physicians… Start Your Private Medical Practice Marketing Engines”

"Want to increase your medical practice business
management ability and your practice marketing
levels of income by 300% within a year using
medical practice marketing strategies and tactics?"

Don’t just sit there while the government continues to siphon off your medical practice business income day by day. Take a minute to look at the personal advantages of physician marketing your medical practice. If you aren’t a marketing expert or at least not very well informed about marketing, you can outsource that service to marketing giants who will do it for you, or you can do it all yourself just as efficiently. 

You’re probably already applying the medical practice business practice principles of marketing to some degree in your medical practice… and you may not even be aware of it.

"Advertising is the most fun you can
have with your clothes on."
----Jerry Femina

Remember, the only means of significantly increasing your medical practice business income during your medical career are...

1. Begin recruiting hundreds of new patients on a continuing basis, spending 12 hours a day in office healthcare and your surgical skills, reducing your free time with your family and personal interests, and even more importantly remember...this process of attracting new patients, that is the life-blood of medical practice, is only possible using the marketing methods.
   
2. Managing your medical practice business well enough and efficiently enough, hiring the best employees, knowing how well your practice is actually doing with the facts about the patients joining and leaving your practice, being able to recognize when your practice is in trouble financially and early enough to correct those problems promptly enough to avoid losing your practice for financial reasons, all of which you will learn only through a business education.
   
   We all learn about physician marketing and how it benefits you through a formal business education.

One can rationally say that "the holes in your medical practice business INCOME can usually be plugged by marketing methods and medical practice advertising."

The kicker is that you have to be aware of a few simple things about marketing strategies. And that source of information and knowledge is quickly available online and on this website. Just remember, if you outsource the practice marketing job, you'll have to work with a group (or person) you can trust to do what they say and what they can do for you. 

How do you know what to tell them? Otherwise, you may need to find the physicians who are already marketing their own practices and ask them for their advice. Then trust your instincts. Understanding that 98% of physicians are business ignorant graduating from medical school, you may have a very hard time finding one who knows his stuff.

Physician marketing has been visible for years in all areas of the media, but marketing of your medical practice is a completely different thing altogether, because every private medical practice is uniquely created around your personality, way of thinking, and the special way you want to
practice medicine.

Advertising tells everyone that you are available, but marketing tells buyers what you can do for them that other's can't or won't do.

The eight major mistakes that most doctors make concerning marketing are... 

1. Thinking that advertising and marketing are the same... wrong
    
2. The belief that marketing is ineffective and excessively expensive... wrong
    
3. Thinking you know as much about medical marketing as marketing experts do... wrong
    
4. Thinking medical practice marketing will reduce your practice “income-producing” time... wrong
    
5. Thinking you don’t need another job and aren’t qualified to do marketing of your
   own practice... wrong
    
6. Not realizing the medical practice competition can easily put you out of business
   in 12 months... right
    
7. Not understanding that you’re running a business and must do as other businesses
   do to survive... right
    
8. Not taking time to look at what’s keeping your medical practice alive and continue
   to expand it... right
   

Clearly, the Latino Hispanic physician marketing for their medical practice is paramount to those Latino physicians who are increasing in numbers in our country and need to make every effort to succeed. It's evident that the medical doctors as a whole are far behind dentists, chiropractors, and some other healthcare providers in marketing their medical practices.  

Aren’t you wondering what it is that you’re missing that they all know about? Plastic surgeons are about the only medical doctors who are taking this marketing challenge seriously. Marketing and advertising is critical to their attracting their patients.

Their wives, husbands and families are delirious over being able to easily pay for their kids college education, to enjoy great prolonged vacations, and to actually fund their retirement plans early in their practice careers... let alone their investments.

Now that I have a large amount of medical practice marketing knowledge and skills, I look back at my 38 plus years in active practice and continue to beat myself up over how dumb I was about the importance of marketing my practice. 

However, I do have the comfort of being able to push all medical doctors, even other kinds of doctors, in the right direction which can and will guarantee medical practice survival in the changing healthcare delivery environment. Please take my advice and start your own medical practice marketing transition now.

If you are already marketing your private medical practice in a significant manner, learn new cutting-edge marketing trends and new strategies, improve on the ones you now use, expand to additional marketing strategies and tactics.

You are a salesman…whether you like the label or not. Every day you sell something to each patient you manage. That can be trust, skills, medical knowledge, likeability, patience, ability to make any patient feel comfortable in your care. Any physician who has any expectation or hope of somehow, in the end, finally arriving at some affluent place or status where failure is non-existent and medical practice success is abundant, is foolish. 

Your practice income is critical to your lifestyle and your families expectations. Would you agree?  Everything you do involves money in one way or another. Increasing profits in your medical practice will increase your life opportunities, happiness, and peace of mind.

Now, a bit of marketing education...

Advertising tells someone that a product or service is available. The hope is clever wording and design in the ad which will suck you into buying, or your asking for more information (the hook).

Marketing is a process. It starts with an idea and ends only when a purchase is made and is not returned. From one end to the other, research, testing, copywriting, graphics, design, persuasion, emotional triggers, and feedback are essential. Advertising is just a wart on the marketing finger. 

Since our economy is now slanted to consumer wants and needs, nothing is more important in the physician-business than finding out what the patient wants and will buy into (like your instructions, advice, recommendations for surgery and treatment), and then providing that product or service. And do it in a way that makes them so outrageously satisfied with you that they will happily do the marketing for you... for free.   

The basic and effective principles of practice marketing are applicable to every business in existence. Don’t let anyone tell you differently.  Once you get those in mind, you win. It’s all a matter of deciding the value it has for your practice, your reputation, your family, and your future.

Please note: This website is the only site on the Internet that tells physicians in detail how to do each aspect of business and marketing for your clinical medical practice.

----Professional Probe----

"Some believe practice marketing is
just too big to handle"

"But this photo shows quite vividly how a very small girl can control a very large elephant. The same truth exists for all physicians who are already marketing their private/independent medical practices. Under today's circumstances of increasing medical fee restrictions, medical practice mandates, and our government's plan to continue its efforts to gain total control of healthcare, do you have any other choice?"

Articles © 2013-2022/CGG INVESTMENTS LLC. All rights reserved. #1, 3-16-22