"One that beat the odds, never had a
business education, and started medical
practice in OBG about the same time I did."
This serves as a testimonial to the fact that an academic business education or an MBA degree is not required to make all the money you care to have... whenever you need it for something. But you have to understand that it still requires a business knowledge of a reasonable degree no matter how or where it came from. The amazing and intuitive ability he had about business building came
from somewhere.
It can be that you chose a place to start medical practice where the competition for patients was minimal to none, and the population was adequate to rapidly build your practice. Lucky that no new physicians moved into your area in the same specialty as yours that would have compromised
your medical practice.
Judging from this physician's story to me, I'm led to believe the a primary reason for his success in private medical practice was that he started his practice in an area of dense population, no OBG physicians for miles, and in a state sorely in need of OBG physicians, at the right time--Louisiana.
For one thing he understood that medical practice was a business right from the start. It was his daily affirmation. Even Wayne Dyer, a world renowned expert in self improvement, said,"If you change the way you look at things, the things you look at change!" And it did for my medical doctor friend.
He started his practice in a southern state without considering the economic and demographic effects on building a medical practice in that area. Was he just lucky? Maybe. A few times during his career he has dealt with business and marketing experts and found them to be money-sucking predators, even though he had no trouble with paying them.
I immediately knew he was highly intelligent and was the kind of self-confident person you feel like trusting from the start. I can't equate his background and family ties to the degree of wealth he created for himself. The remarkable thing to me was that he had been marketing his medical practice without knowing it, right from the time he started medical practice... it just seemed
right to him. His practice marketing was very productive and he seemed to have a natural instinct for medical practice management.
He may not have known the actual strategies for marketing, but what he did do turned out to be quite profitable to his practice.
This medical doctor is an excellent example of what can be done in solo medical practice business when you have the right mindset for business... something that is never instilled in the minds of students by our medical school education academics.
The educational concept that seems to be working here is that most belief systems are formulated at an earlier age. If such people are later confronted by a new or different system that they have never been exposed to previously, rather than giving the new system your ear for a while, most outright go to and use their early beliefs and standards instead.
It's an automatic response to what seems to be a barrier that our mind creates. Therefore, most people must first be exposed to the new system for a period of time before they can recognize the value of adopting that system. And the person must be able to understand and accept what they are being taught or told about it. When these things are missing, people will naturally reject it from the start, even to the point where they tune-out the further teaching and instruction on the
new system.
The perfect example of the tuning-out process has been perpetuated by medical schools for the last century in our nation and continues today. Essentially all medical school students, even if they are well aware that private medical practice is a business and someone has to be able to manage it profitably, universally reject the idea of a business education.
One has to question what the cause is and why it has continued not only in medical students, but also sticks firmly with them as physicians throughout their medical careers later on. The
enigma persists.
It's almost like having to desensitize a person to new ideas and information first, then they are ready to learn and accept. It's a matter also of decreasing a person's resistance, arrogance, and objections. The strength of these three things is different for every person. The defensive nature of most people in today's world prevents most of new and reliable information from being recognized or accepted. Today we experience that in terms of mandates, enforcement, and martial law.
This is likely why there are very few physicians, who by the time they finish medical school have no interest, inclination, or personal desire to either recognize medicine as a business or accept the medical practice business and marketing as a legitimate entity. And beyond that, a more extreme denial by almost all physicians not only that they believe they have reached their ultimate potential in medical practice, have earned good incomes without recognizing how much more income they could have made in their careers and how much more they could have done with their lives.
----Professional Probe----
"Does this remind you of how easy it is for
medical schools to get around a critical business
education obligation, when it is very obvious
that removing the one obstruction first, which
will result in completing the road to far more
competent and skilled physicians and higher
quality healthcare?"
Articles©2013-2022/CGG INVESTMENTS LLC. All rights reserved. #121, 3-16-22
