“Futurists”
Last year, Bob Iger’s compensation as CEO of Disney was raised 20% by the Board, and he was paid $40.2-million. I’m happy for him. As a Disney fan and customer...
“The Not-So-Secret Recipe”
In 1985, his father died, leaving behind a neighborhood tavern that was losing money and a mountain of debt accumulated keeping the joint open. John juggled it with the opening...
The Truth about Quitting
My father told me that the reason doctors whack babies on the ass immediately after they are born is to communicate a fundamental truth they need to know to survive:...
Which Gets Read More – Ads Or Articles?
The ‘Advertorial’, The Challenge Of Maximum Readership Reconsidered. The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that...
Test and Grow Rich
“Testing” is an ugly topic. Why? Because testing variables in advertising direct mail, phone scripts and sales presentations requires discipline, diligence and patience. To get it right, you can only...
The Five Chief Frustrations Of Sales Professionals, And How To Avoid Them
I've worked in sales and with sales professionals all my life. Just to name a few types, real estate, financial services, insurance, investments, automobiles, time shares, network marketing, weight loss,...
On Achievement, Prosperity, and Envy
Oscar Wilde said: “It is better to have a permanent income than to be fascinating.” There’s nothing wrong with both, of course. Those who insist that money doesn’t buy happiness are...
The Salesman And The Bean Counter
"Worriers and spellers can be hired for minimum wage." --- James Tolleson I won a couple "spelling bees" when I was a kid, and I'm a reasonably bright guy. But unless you're...
“Seeing What No One Else Can”
"Wealth comes to the man who can see the potential for wealth." --- Napoleon Hill Does this seem goofily obvious? Maybe it is. But then why are so few people...
“The Secret of Getting Referrals”
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That's why direct selling is so dramatically successful as a method of...
The Power Of Mastery
I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income - without spending even a penny more on advertising or marketing. ...
Mastering Your Inner Game
We’re going to talk about the inner game of building your business. I believe that the inner game is simply all-important. “The inner game” is a new term for a...
“Gratitude As A Marketing Strategy”
Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except...
Get Out Of the Alligator Pit At Least An Hour Every Day
Recently, two business partners came to visit me, looking for magical help with their host of terrible problems. Without dragging you through all the details, the bottom line: they have...
“The Narrow Path”
Government does not work because it is more about royalty remaining royalty than it is about results, so the only time it gets anything of real importance accomplished is in...
