"Aside from my personal vendetta with the
175 accredited medical schools in our nation,
to provide a business education to all medical
students, there continues to be a widespread,
unexplained, and perpetual hypnotic spell cast
on nearly all practicing physicians. Medical education
academics prevent medical students from acknowledgement
and acceptance of medical practice business and marketing
knowledge and tools that are essential to the ultimate
success of medical practice businesses. So, when the rest
of the business world has proven the value and
benefits of such a business education, maybe
they will be required for the highest level of
medical practice business success possible."
Why is it that physicians must accept a less successful medical practice destiny?
Over the years I have not uncovered the code that can unlock that trance effect from the minds of those individuals. My approaches, although direct and loud, has not been heard nor responded to. The problem is mine because I know what the cause is for a big swath of the egregious problems we all see daily in medical practices. But it also extends to the personal lives of physicians and their families, as well as to the resultant decrease in quality of healthcare in our nation.
Although I also absolutely know the solution to the problem which has been out in plain sight for a century, yet never connected to the deterioration of healthcare as well as to the survival of the
medical profession.
Dr. Ignaz Semmelweis in the early 1800s had the same problem with trying to get physicians to wash their hands in chlorine water before delivering babies bare handed while preventing "Childbed Fever" infection that killed thousands of mothers who delivered in hospitals. Much later he was proven correct.
My thought was to expose the cause and the solution to the medical profession and public, which would result in the actions being taken to resolve such a critical problem in the medical profession, as well as in our nation.
My decision to discontinue the publication wasn’t easy in light of my continued passion to do something significant about preventing the ongoing tragedy of medical doctors and other professional healthcare providers losing their practices and jobs in increasing numbers for financial reasons.
In my view, it’s an unforgivable neglect of our medical educational system not to have provided a business education, even the basics, for medical students during their training process. It would have provided a major force in preventing the tragedy of physicians losing medical practices for financial reasons, along with many more issues.
The medical education system in all medical schools is so embedded with tradition in the minds of the educational elite that any improvements in the system will never go beyond trying to stuff increasing amounts of medical information into the minds of students, most of which will never be used during their medical careers.
It leaves no room or time, it seems, to provide a business course, whether voluntary or |required, by any method, to whatever extent or to whatever depth of knowledge that’s reasonable, which any mentally capable person could construct and teach in a period of months, not years.
If the money was available, I could do that quickly and efficiently, but I found myself looking
at this well hidden medical education story as a real-life victim of the lack of a business education during my own private practice years.
This is a love-hate relationship with medicine today which I’m sure all physicians gradually care more seriously about every day that passes.
My reasons for quitting the publication are...
(If you are one of the 2% who even opened my emails that I sent you, for free)
Abundantly clear, is the reality of the advice I received from a dear millionaire business expert over 10 years ago. His advice was to take my passion somewhere else than to try to alter the fixed medical minds of those in control of the medical education system... and that I ignored.
My thought was that I, as a member of the medical profession, an insider, might be in a position to
be recognized and considered to be a legitimate resource for improvement of the medical education system. After years of effort, it’s evident I’m not considered anything but a troublemaker.
Secondly, the expert told me what his ultimate business-life had taught him. He explained it like this... “There is a profound conflict with and undermining of "what they sell" —the idea that being a physician puts you above such grubby dealings and concerns, and conflicts with the knowledge base and mindset of everyone in control of these institutions.”
“What they sell” means their “product” (being medical school education) in their minds that they sell to all who will listen, is to provide a reasonable medical education and training, nothing else.
Over the past several years, I’ve discovered he was right in all aspects. And so I’m changing paths
for my own benefit. I will be keeping my medical doctor business and marketing teaching website www.marketingamedicalpractice.com online and may add some materials to it from time
to time.
It means in reality that the hierarchy of individuals (AOAC) who establish the criteria for all medical schools to follow, at least at a minimum level, are entirely focused on providing only a medical education and training. What is totally disregarded by those authoritative individuals is what is screaming to be recognized and implemented--a business education of medical students.
That issue is about their responsibility as educators. They certainly know that medical practice
is a business the same as dentistry and the legal profession. The missing parts to the education obligations are not only to prepare medical students to have the knowledge and skills to be better healthcare providers, but also to enable these medical doctors in business, to at least survive.
To become the highest quality physicians providing healthcare and serving their patients, maintaining a financially solvent practice in that business requires a business education. Otherwise, 100% of doctors today will all fail to some degree. They will continue to fail because medical schools have already decided among themselves not to provide a business education… period!
Can you imagine how the medical profession would be elevated to it’s highest efficiency and productivity if every medical doctor had been provided with a business education and started a private practice fully armed with the business survival tools.
Think about this professional productivity sequence...
- Everything we do requires money.
- The more money you have the more things you can do and accomplish.
- To make money in a business, you have to know how to manage a medical practice
business successfully.
- By implementing and using the proven criteria for success that every successful
business owner understands, all business owners have no limit to the amount of
income they can reach.
- Physicians and other professional healthcare providers with a business education earn
the most income by far among doctors, with few exceptions.
- Physicians with a business education and in private medical practice use their
discretionary money to improve their skills, knowledge, and self-reliance.
- Physicians with enough income are more skilled and have more knowledge than those
who don’t have a business education nor money to improve their skills and knowledge.
- Physicians with a business knowledge, more skills, more knowledge, are much more valuable to the medical profession and their medical patients than those who don’t.
- Physicians with the better incomes expanded by using their business knowledge are
rarely dissatisfied with their profession and are able to fund retirement plans, pay for
their children to get higher education, and life a lifestyle commensurate with their
professional status.
10. Professional income is the single most critical issue today that influences and controls
the potential and capabilities of every physician in private practice today… absolutely!
My intention since then is to focus on only medical students who need to learn these things while yet in school and while they may not have yet closed their minds to the common sense about learning business principles one way or another.
These are a few of the issues that cripple anyone publishing any medical practice
newsletter today...
- The open rates for subscribers who take time in this busy world to pay
attention to those who try to help them is well under 10%. Yes, skepticism,
bad information, need for instant and easy solutions to problems, and the lack of
diligence are responsible for a lot of it.
- Feedback is nil... Over the last 5 years, I have had less than 10 responses to my
medical business teaching “newsletter and educational efforts”, in spite of continuous
requests for feedback. Either no one cares about the issues published, what they’ve
been told or taught, or are in “give-up mode” in life, or they have a fixed mindset
impossible to penetrate.
- My ignorance... It may be that I have focused on the wrong topics, materials to help,
presentation tactics, poor writing ability, wrong audience, or many other factors that
are not needed.
- Truthfulness is outdated... Apparently the only approach that works is that of entertainment,
video, specific interests with a niche audience, and coloring all the negative aspects in life with stories that turn out well, creating hope when there is none in reality, and telling all what they
want to hear.
- Having money gets it all... You can do nothing without money, adequate money,
extra money, discretionary money, saved money, flow of money. I have had none of these
for more than basic living needs.
I never asked you to subscribe to a paid newsletter, for even $20 per month cost. However,
with a minimum number of subscribers opening my emails, I doubt I would have retained any subscribers at all, an indication that my information and advice was not of importance. I was most
likely wrong again about that issue also.
My intention is to focus on what medical issues people are interested in knowing about, write eBooks on them, and make some money with that effort—maybe. There’s lots of money out there, you just have to find a way to get some of it, even when you are a medical professional and manage a medical practice business that’s going downhill income-wise.
Comment...
What I have been pleased about are those of you who have remained subscribers over the
years, so I must have touched your mind somewhere along the line.
Only in the last few years have a few books appeared on the market written to help physicians
and healthcare professionals avoid problems in their medical careers, some great, and some poor.
Most of those books I’ve found superficial in the marketing and business information and advice, unfortunately.
I tried to do consulting and coaching, but it went nowhere.
One last comment may seem unusual to you because it’s a personal business concept I’ve reached
and want to write about.
Topic: “Teaching Kids business and marketing from about 5 years of age upwards”
It’s about the only way kids will be able to go to college and/or survive in the future. It’s more important and beneficial than learning science or math in my opinion.
----Professional Probe----
"One might get the idea that this
physician is trying to control the
medical profession scholars?"
Articles©2013-2022/CGG INVESTMENTS LLC. All rights reserved. #128, 3-16-22
